Make Believe Ideas Seven Rainbow Road Board Books Recall

Choking Hazard.

CPSC recall #23292 · announced Sep 21, 2023 · verified Jul 30, 2026

Hazard

The plastic binding rings can detach from the books, posing a choking hazard to young children.

Remedy

Consumers should immediately stop using the recalled books and contact Make Believe Ideas to receive a refund in the form of a gift card by registering online at www.recallrtr.com/rr. Following registration, consumers will be provided instructions on how to dispose of their book(s) and asked to confirm that they have disposed of the books.

Units

About 260,000 (In addition, about 12,900 in Canada)

Make Believe Ideas Recalls Seven Rainbow Road Board Books Due to Choking Hazard

How to identify the recalled product

Product	Rainbow Road Series Board Books
Units recalled	About 260,000 (In addition, about 12,900 in Canada)

The recall

This recall involves seven board books under the Rainbow Road Series Board Books. The books are children's board books bound together with plastic rings. The books were sold individually as well as in a book box with four books. The recall includes the following board books and ISBN numbers. The ISBN number is printed on the book's right hand corner on the back above the bar code. Book Title ISBN Animal Counting 9781803374802 Dinosaur's First Words 9781803374932 and 9781803372211 Old MacDonald Had a Farm 9781803376790 and 9781803373355 Rainbow Road Book Box 9781803376288 There Was an Old Lady Who Swallowed a Fly 9781803372945 and 9781803371580 Things that Go! 9781803374826 Unicorn's Colors 9781803374789 and 9781803376622 Where's My Bottom? 9781803372723 and 9781803376738

Reported incidents

Make Believe Ideas has received two reports of the plastic rings detaching in the United States and one in Australia. No injuries have been reported.

What consumers should do now

Stop using the recalled product immediately. Contact the company for the announced remedy. Do not resell or donate recalled products — it is illegal under federal law.

Make Believe Ideas toll-free at 877-206-1091 from 7 a.m. to 6 p.m. CT Monday through Friday, online at www.recallrtr.com/rr or www.makebelieveideas.com and click on "Product Recall" at the bottom of the page for more information.

Source: U.S. Consumer Product Safety Commission. Official notice title: “Make Believe Ideas Recalls Seven Rainbow Road Board Books Due to Choking Hazard”. Read the official CPSC notice