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Children's Pajama Sets Recall

Violation of Federal Flammability Standards and Burn Hazard.

CPSC recall #23097 · announced Jan 19, 2023 · verified Jul 30, 2026

Hazard
The children's pajama sets fail to meet flammability standards for children's sleepwear, posing a risk of burn injuries to children.
Remedy
Consumers should immediately take the recalled pajama sets away from children, stop using them and contact the Selfie Craft Company. Consumers are to destroy the recalled pajama sets by cutting them in half vertically and submitting a photo of the destroyed pajama set to Selfie Craft Company for a full refund. Selfie Craft Company is contacting all known purchasers directly.
Units
About 38,740
Children's Pajama Sets Recalled Due to Violation of Federal Flammability Standards and Burn Hazard; Manufactured by Selfie Craft CompanyChildren's Pajama Sets Recalled Due to Violation of Federal Flammability Standards and Burn Hazard; Manufactured by Selfie Craft CompanyChildren's Pajama Sets Recalled Due to Violation of Federal Flammability Standards and Burn Hazard; Manufactured by Selfie Craft CompanyChildren's Pajama Sets Recalled Due to Violation of Federal Flammability Standards and Burn Hazard; Manufactured by Selfie Craft Company

How to identify the recalled product

ProductChildren's Pajama Sets
Manufacturer / importerLast Word Apparel LTD dba Selfie Craft Company, of United Kingdom
Units recalledAbout 38,740

The recall

This recall involves Selfie Craft Company children's pajamas. The pajama sets are a two-piece long-sleeve shirt and pant pajama, made of 95% polyester and 5% elasthane with ribbed cuffed wrists and ankles. The pajamas were sold for ages 3 through 12 and in 26 designs: Birthday Boy, Birthday Boy (The Tot Exclusive), Birthday Girl, Birthday Girl (The Tot Exclusive), Cutesy Christmas, Dinosaur, Easter (The Tot Exclusive), Funny Bunny, Halloween (The Tot Exclusive), Hanukkah (The Tot Exclusive), Hanukkah, Happy Holidays, Ice Kream Kitty, Kawaii, Let It Snow, Mermaid, Positivity Powers, Princess, Reindeer, Sleeping Sloth, Space Adventures, Superhero Comic, Trick Or Treat, Unicorn, Valentine's Day and Yule-Icorn. The long-sleeve top has a black label located on the left side hem with "Selfie Craft Co," the pajama's size, material content, washing instructions, keep away from fire, batch number and either "Made in UK" or "Made in Bangladesh." The pajamas were sold with seven permanent fabric pens inside a cardboard container with the label "Colour In Creative Craft Kit, Crafty Fun, British Design With Love."

Reported incidents

None reported

What consumers should do now

Stop using the recalled product immediately. Contact the company for the announced remedy. Do not resell or donate recalled products — it is illegal under federal law.

Selfie Craft Company at 800-423-4618 from 9 a.m. to 12 p.m. ET Monday through Friday, email at [email protected] or online at www.selfiecraft.co.uk/us-recall or at www.selfieclothing.co.uk and click on "PRODUCT RECALL INFORMATION" at the bottom of the page for more information.

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Source: U.S. Consumer Product Safety Commission. Official notice title: “Children's Pajama Sets Recalled Due to Violation of Federal Flammability Standards and Burn Hazard; Manufactured by Selfie Craft Company”. Read the official CPSC notice